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Nippon Paint India, part of NIPSEA Group – a subsidiary of Nippon Paint Holdings Co., Ltd., has expanded its retail footprint in Tamil Nadu with the launch of four new NEO Homes experiential retail stores across Trichy and Tanjore. The stores have been launched in partnership with Supreme Paints & Hardware and NA Traders in Trichy, and Pushpam Hardware and VS Enterprises in Tanjore. With these additions, the company’s NEO Homes network has reached 26 stores across India.
NEO Homes brings together Nippon Paint India’s decorative portfolio, colour solutions, application expertise and painting accessories in a curated retail environment. The format enables homeowners and professionals to explore products and colours with expert guidance, making the paint selection and home transformation journey more engaging and informed. The expansion also strengthens the company’s presence across key regional markets in Tamil Nadu.
Commenting on the expansion, Mr. Mark Titus, President – Decorative Business, Nippon Paint India, said the company aims to deepen its presence and create greater relevance at the point where consumers make their painting decisions. He added that NEO Homes is not simply a point of distribution but an important consumer touchpoint that showcases the brand’s breadth, expertise and understanding of evolving home needs, while providing dealer partners with a stronger platform to engage consumers.