Vantage, a global multi-asset brokerage firm, has launched its first-ever digital branding campaign to highlight its diverse portfolio catered to meet the demands of new-age traders. Titled #tradesmarter, the campaign aims to build awareness amongst its existing target audience on the ease of trading using Vantage’s specialised application which provides a one-stop solution for all trading needs. Through the campaign, the company is also looking at expanding its customer base by tapping into the market of millennials and Gen Z, who are always in search of reliable and innovative trading service providers. The campaign will be made live on the social media platforms of Vantage on Facebook, Instagram, YouTube and LinkedIn.
In the words of Mr. Marc Despallieres, Chief Strategy & Trading Officer at Vantage, commenting on this campaign: “Keeping in view the current economic outlook, it has become imperative for people to explore additional roadways for trading. More often than not, people feel that trading is a complicated task and thus refrain from entering the market. Vantage aims to cut out the cliche through free educational materials and by providing award-winning customer service at each and every step of order placement, making trading more streamlined for traders of all experience levels. At Vantage, we hope to help you ‘tradesmarter’.”