Vogue Eyewear new campaign

Business MInutes

Globally loved eyewear brand Vogue Eyewear is celebrating its 50th anniversary this year. To mark this special occasion, and just in time for the summer season, the brand has unveiled their new campaign featuring the India brand face - Taapsee Pannu.With key message ‘WE’RE SUPERSTARS!’ the campaign reaffirms that every individual is a SUPERSTAR in their own right, it reinforces brand’s ethos of self-belief, self-trust and self- confidence. The film’s original sound-track by singer and songwriter Kavya Trehan, is new-age, upbeat and spirited; genuinely personifying Vogue Eyewear’s vivacious appeal.

“As we step into a momentous year celebrating Vogue Eyewear’s anniversary, this special campaign augments the core values of the brand and the key moment. Not only we are celebrating our association with our Superstar Taapsee Pannu for a successful third term but also our consumers who are at the heart of this campaign, playing the lead role in their everyday lives like superstars themselves.” said Gunjan Saigal, Brand Group Head - Luxury, Premium & Fast Fashion.


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