Mercedes-Benz launches the iconic and timeless SL

Business MInutes

India’s largest luxury carmaker Mercedes-Benz India launched the iconic and timeless automotive icon, the SL, in its most advanced AMG SL 55 4MATIC+ roadster version. In a first in its history, the SL Roadster now in its 7th Generation, has been developed entirely by Mercedes-AMG in Affalterbach, elevating SL’s rich tradition as one of the most aspired modern lifestyle vehicles, from Mercedes-AMG portfolio. The SL has seven decades of driving legacy and to this day stands for one of the few genuine automotive icons in the world. 

‘The SL is an iconic and timeless masterpiece, manifesting automotive desire and fascination associated with Mercedes-Benz for the last seven decades. From racetrack to high-end lifestyle, the SL resonates the customers’ aspiration of every generation across the globe, and we are thrilled to launch the AMG SL Roadster in India. For the first time in history, the SL is developed entirely by Mercedes-AMG in Affalterbach, offering a roadster that blends performance luxury and extravagant design in a perfect harmony. The launch of the AMG SL 55 firmly reiterates the increasing customer affinity for desirable luxury cars from Mercedes-Benz and underlines the success of our Top End Vehicle strategy.’ Says Santosh Iyer, Managing Director & CEO, Mercedes-Benz India


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