Pidilite, a leading manufacturer of construction and specialty chemicals, has announced the launch of a new campaign aimed at increasing customer awareness regarding the consequences of using traditional options for tile fixing. The campaign describes the customer’s frustration with cracked tiles, debonding, falling tiles, and unaesthetic appearance resulting from traditional tile fixing methods, including cement.
Commenting on the new campaign, Sudhanshu Vats, Deputy Managing Director of Pidilite Industries Ltd., said, At Pidilite, pioneering in emerging categories is a core value that drives us. Our brand Roff is aimed at transforming the way tiles are fixed in India. The nationwide launch of our campaign underscores our unwavering commitment to raising awareness and enhancing customer experiences. Roff products embody cutting-edge technology, blending global expertise with local intelligence. They enable contractors, architects to create long-lasting beautiful tile and stone creations without any worry. Through this initiative our objective is to inform and empower customers to make well-informed choices.”