ITC Limited, one of India’s leading multi-business enterprises, in collaboration with Department of Post, Ministry of Communication, released a special postal stamp, today in New Delhi.
As part of ITC’s Mission Millets initiative commemorating International Year of Millets, the exclusive postal stamp celebrates the Shree Anna and the nationwide efforts to raise awareness on millets. The exclusive stamp was released today by Shri Kailash Choudhary, Minister of State for Agriculture and Farmers' Welfare of India, in the presence of Sushri Manju Kumar, Chief Post Master General, Department of Post, Ministry of Communication and Shri S. Sivakumar, Group Head – Agri BusinessITC Limited in New Delhi. ITC remains committed to Help India Eat Better and raise awareness on millets, a movement spearheaded by the Hon'ble Prime Minister.
Shri. Sunil Sharma, Deputy Director General, India Post, said, “Postal stamps globally preserve culturally significant moments of progressive change across the nation. The Customised Stamp released in collaboration with ITC Limited, marks a milestone in this journey to mainstream and restore world’s superfood - millets not only nationally but also globally. It is a momentous occasion and brings to bear the collective effort of the nation.”
Speaking on the launch, Shri. S Sivakumar, Group Head, Agri Business, ITC Limited. said, “Supporting the Government’s focus on mainstreaming millets, ITC has spearheaded a dedicated initiative called ITC Mission Millets which is powered by a 3 pillar strategy. This encompasses development of a 'good-for-you' foods portfolio backed by innovation, implementation of sustainable farming systems with the creation of a robust millets agri value chain with special thrust on enhancing value-addition and market linkages. The focus is also on enhancing consumer awareness on the benefits of millets, a nutritionally superior food option. The coveted Postal stamp released in collaboration with India Post reflects ITC’s commitment to enhance awareness and commemorates our collective aspiration to create a larger market for millets.”