Duroflex, India’s leading sleep solutions provider has launched their first campaign with national brand ambassador Virat Kohli, featuring their Energise Mattress range. The campaign aims at promoting quality sleep and explores the benefits of making healthy choices to ensure longevity in health.
Speaking about the new campaign, Mohanraj Jagannivasan, Chief Executive Officer, Duroflex said, “The new brand campaign with Virat Kohli embodies our core belief. Virat is a benchmark for fitness and an inspiration to many. He perfectly aligns with our 'Great sleep leads to great health' philosophy, enabling us to spread this message to a wider audience We aim to demonstrate the strong connection between a well-rested mind and body and peak performance, with none other than the exceptional performer like Virat.”
The TVC has been conceptualized by Tilt Brand Solutions and executed by Adarsh Atal, Chief Creative Officer, Tilt Brand Solutions adds “We wanted to create a crisp video which encapsulates the essence of our messaging; the importance of sleep in one’s life. We have captured how Duroflex is instrumental in delivering these fundamental needs and strengthening their consumers to power through the day with India’s fitness icon - Virat Kohli.”