Qube and Broadway Cinemas launch EPIQ – Premium Large Format Cinema in Coimbatore

Business MInutes

Qube Cinema and Broadway Cinemas are pleased to announce the launch of Qube EPIQ – Premium Large Format Cinema at the newly inaugurated Broadway Megaplex multiplex in Coimbatore. The cinema boasts Tamil Nadu’s largest movie screen and is the first Qube EPIQ PLF screen in the state, and the second in India.

Broadway-EPIQ brings back the grandeur of the big screen with a wall-to-wall 70-foot wide, 37-foot high screen, plush ambiance and stadium seating, with every seat optimized for the best viewing experience. The state-of-the-art technologies that make Broadway-EPIQ the best PLF experience include Barco 4K RGB laser projection, Dolby Atmos Immersive Audio, a 1.9 screen aspect ratio that is optimized for both scope and flat movies with razor sharp images, higher brightness, increased contrast, and a wider colour gamut. Qube Cinema creates specially mastered EPIQ DCPs for select blockbuster movies. Additionally, all standard DCI DCPs can be played on an EPIQ screen.

Speaking about the launch, Harsh Rohatgi, Chief Executive Officer, Qube Cinema said “Qube has always been at the forefront of cinema technology. Premium Large Format offers a larger-than-life viewing experience that makes it compelling for audiences to keep returning to the theatres to watch movies. The size of the screen, that is complemented by cutting-edge technology in projection and sound, will offer an incredibly immersive movie-watching experience.”

Satish Kumar, MD of Broadway Cinemas said “We conceived Broadway Megaplex not just as a multiplex but as a social destination for families to have the best leisure time. With that being our vision, EPIQ promises an experience like no other, and we take pride in becoming the home for Tamil Nadu’s first EPIQ screen.”


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