Virat Kohli affirms Great Sleep for long new TVC for Duroflex

Business MInutes

Duroflex, India’s foremost sleep solutions provider has unveiled its latest ad film featuring national brand ambassador, Virat Kohli showcasing their exceptional research-backed mattresses. Set on the theme of #GreatSleepGreatHealth, the campaign advocates the power of quality sleep in fostering an active lifestyle at any stage of life. 

Duroflex's strong emphasis on '#GoodSleepGoodHealth' highlights their commitment to using advanced technology to provide quality sleep solutions to their valued consumers, that are tailored to meet their unique needs.

Link to the TVC:

Speaking about the campaign, Duroflex brand ambassador Virat Kohli said " When we talk about health and fitness, the most important thing about which the conversations are yet happen is, it’s not just about what you do in gym and how well you train; It's always about the lifestyle. The key topic when it comes to lifestyle is sleep. It is important to get a healthy eight hours of sleep for your body to respond to the training and a good diet. I sleep really well and I sleep for long periods so it helps me recover, and it is the most important aspect of physical health as well as mental health.”


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