As 2023 draws to a close, Meesho, India’s only true e-commerce marketplace, reflects on a year marked by substantial growth and significant milestones. From Kashmir to Kanyakumari, Meesho witnessed customers from the length and breadth of the country, including cities like Amravati, Aurangabad, Dehradun, Nellore, Solapur, and Warangal. Reinforcing Meesho’s substantial market presence, the company facilitated transactions for 14 crore customers; nearly 80% of the orders came from tier 2+ markets.
According to data.ai, Meesho was the #1 shopping app in India, recording an impressive 14.5 crore app downloads in 2023*. Each user spent a whopping 449 minutes on the app shopping for their favorite items across a diverse array of offerings.
With e-commerce gaining steadfast momentum in tier 2+ markets, Meesho decodes India’s shopping cart: The Real Baazigar: There was no stopping a customer from Surat, Gujarat with a fondness for jewelry, who clinches the title for most orders placed on the platform- over 20,000 orders and counting! A growing desire for home improvement saw customers invest in furniture, fixtures and home decor to adorn their homes. As a category, Home Decor has grown 60% YoY. From torans and diyas, to the enchantment of Christmas, the enthusiasm for festive decor is shining brightly among Indian shoppers from Bhagalpur, Dindigul, Jorhat and Shahdol.
Meesho To The Rescue: More than 67 lakh customers turned to Meesho to shop for hair fall control remedies. As awareness around self-care deepens, there is a discernible shift in consumer habits, with Beauty & Personal Care witnessing a 40% surge in growth. This year, Meesho was the first horizontal Indian e-commerce company to turn profitable. Since announcing profitability in July, the company continues to remain profitable and cash flow positive.