'Rural Rising' Program in Coimbatore

Business MInutes

United Way Bengaluru (UWBe), in strategic alliance with Alstom, continues to champion the 'Rural Rising' initiative with its latest intervention in Sultanpet Block, Coimbatore. This collaborative effort underscores a shared vision to elevate the quality of life in Appanaickenpatti and Selakarachal Gram Panchayats.

Anchored in the principles of advancing education, healthcare, livelihood, and environmental sustainability, the 'Rural Rising' program celebrated its third year of implementation, while also showcasing significant achievements and milestones unveiled during the inauguration event held in October 2023.  The event was attended by Shri Kandhaswami, MLA of the Sulur Constituency; Shri Vijaya Kumar, Block Development Officer of Sultanpet; Shri Francis, Assistant Educational Officer; Smt. S. Salma, Child Development Project Officer of Sultanpet; Smt. Maragathavadivu Karuppaswami, and Smt. Santhi Rajendran, Panchayat Presidents representing Appanaickenpatti and Selakarichal respectively. Additionally, Smt. Renuga, School Headmaster, along with Shri S Selvakumar, Site Managing Director at Alstom Transport, and Shri Sriram Ananthanarayanan, Director – Projects at United Way Bengaluru.

Commenting on the initiative and its impact, Olivier Loison, Managing Director, Alstom India, said, “Alstom’s CSR initiatives in India are strategically designed to drive long term impact in the lives of people and communities. Our consistent engagement with United Way Bengaluru for its Rural Rising program enables us to deliver on our commitment centered around education, health and hygiene. It is also a matter of pride for us that we will be able to deliver strategic impact in gram panchayats, touching the lives of 8380 beneficiaries of Coimbatore which is one of our strong manufacturing hubs in India.” 

Rajesh Krishnan, CEO, United Way Bengaluru, said, “One aspect that particularly stands out is the collaborative nature of the Rural Rising flagship program. By working closely with local authorities and engaging community members in meaningful ways, the program ensures that the voices and aspirations of the people on the ground are heard and integrated into the community development process. This participatory approach not only identifies the major issues and priorities of each area but also helps to design the implementation plan that aligns with the specific needs of the community.”


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