Bajaj Allianz General Insurance, one of the leading private general insurers in India, today announced the launch of Privé, an exclusive customer experience program offering access to elevated and unmatched customer service excellence. Traditionally, in India, the thrive to increase insurance penetration over the last few years has largely been focused on tapping the customer base across the tier 2/tier 3 locations and rural markets, predominantly covering middle, upper middle class, and rural customers.
Bajaj Allianz General Insurance, in addition to its strong focus on increasing insurance penetration across all the above-mentioned customer segments, will now also cater to a special segment of customers typically requiring insurance solutions with enhanced coverage limits. Recognizing the multifaceted requirements and comprehensive protection that align with such discerning customers’ financial and lifestyle preferences, Privé goes beyond the traditional insurance offerings.
By being part of Privé, the customers gain access to an array of exclusive and prioritized insurance services, ensuring their requirements are met with precision. To become a part of Privé, the customers have the flexibility to select from a range of products across health, home, motor, personal accident, and cyber, insurance as per their specific needs. Insurance products currently include the My Health Care Plan, offering customizable health insurance coverage, with a minimum sum insured of INR 1 crore as the eligibility criteria; the Global Health Care offers coverage like overseas medical treatment, and planned and emergency treatments both international and domestic, and the customers can choose any of the sum insured options for eligibility.
In addition, a motor product along with V-Pay add-on cover will be offered. This add-on cover consolidates the benefits of an array of fragmented motor insurance add-ons under one offering, requiring a minimum Insured Declared Value (IDV) of INR 25 lakhs or more for a motor vehicle. The My Home Insurance All Risk Policy ensures comprehensive insurance coverage for both home structure and valuable contents in the home. The eligibility criteria here would be a minimum sum insured of INR 3 crores for structure, INR 30 lakhs for non-portable contents, and INR 6 lakhs for portable items.
Moreover, in conjunction with the above products, customers can also opt for a higher range of sum insured for advanced products like the Global Personal Guard Policy that extends worldwide personal accident coverage with a range of additional add-ons, and the Cyber Care plan, to protect against losses resulting from cyber-attacks owing to the ever-evolving digital space.