The Pinwheel Project's Spring Edit: Your Ultimate Shopping Destination!

Business MInutes

Attention All Moms and Moms-to-Be! Your Ultimate Shopping Destination, Pinwheel Project's Spring Edit is just around the corner!


Excitement for the upcoming Spring Edit of the Pinwheel Project reaches new heights as the event promises an amalgamation of artistic brilliance and style. Renowned fashion houses, like Kasha, Shruti Ranka, The Right Cut, LAAD, Label Ishnya and more are set to redefine elegance with their captivating collections, ensuring a spellbinding experience for attendees. Not to be outshone, the jewellery showcase gleams with radiance, as esteemed brands like Eritaaj, MiKaAk, and Bling Thing Store present their exquisite and chic offerings, adding a touch of opulence to the occasion. Footwear fans can rejoice as Wildones from Pune and Rumi Design Studio step onto the stage, presenting their mesmerising collections that promise to gel with new collections of kidswear by Little Shiro, Me Kasa,  DULAAR, ENFANCE, Little Star and various others at the much-anticipated Spring Edit. 


The Pinwheel Project is poised to create an unforgettable amalgamation of fashion, jewellery, and footwear, transforming the event into a haven of creativity and style. Enthral your children with goodies from Dabble or Haute by Hand, hair accessories from Aye Candy, personalised stationery and gifts from  Babble Wrap, Bags Bunny, The Little Gift Co., bath products, bedding, room decor items with Annasimona Kids and so much more! Embark on a delectable journey at the Pinwheel Project's Spring edit, where Natch Snacks, Just Green, Kiddoze, Terra Tots, Rasa Foods, Zama, and TheWickedGud tantalise your taste buds with preservative-free culinary edibles. If your little smarties need some interesting stimulation for their curious brains then check out B FiT or Surprise Creators providing an array of educational and recreational tools for children. Also participating in this year’s Spring Edit are renowned NGOs like Sir Tata Institute- Bambino & Hers, Helping Hands Foundation and Aarti Singhal Foundation. 


Initiated in 2017 by three passionate working mothers – Aditi Kapur, Ragini Vakil & Shouger Merchant Doshi – as a labour of love, this passion project has evolved into Mumbai’s most highly anticipated, go-to destination for busy moms in search of unique and premium products for their children. 


At the heart of the Pinwheel Project lies a visionary idea born from the shared experiences of the three determined mothers. They embarked on a mission to craft a haven where mothers like themselves could uncover an expansive array of products and services catering to the dynamic world of motherhood and childhood. From the allure of organic garments to the enchantment of educational activity boxes and toys, the Pinwheel Project has blossomed into a stand-alone marketplace where offerings span from apparel and accessories to vital services such as schools and photographers. "This eagerly anticipated event redefines the shopping journey for parents, consistently providing a curated selection of parenting products that cater to the ever-evolving needs of their children," shares Shouger Merchant Doshi, co-founder of the endeavour. 


Nurturing a vibrant community of exceptional vendors, The Pinwheel Project transcends geographical boundaries, uniting not only Mumbai but also entrepreneurs in the kid's space hailing from various corners of India – Jaipur, Bangalore, Ahmedabad, Delhi, Pune, Baroda, and beyond. This collective of entrepreneurs offers a plethora of exceptional products and services tailored to meet the diverse needs of every family. As the anticipation builds for the forthcoming spring edit, it emerges as an impeccable choice for those seeking ideal gifts, exquisite ensembles, and the joy of unearthing novel treasures. In this new spring edition, a distinct Women's section graces the stage, adorned with a collection of effortless wearables and accessories, showcasing the artistry of designers and their captivating Spring Collections. 


"We're thrilled for the Spring Edit – it radiates an exuberant and vibrant aura. Our collection boasts an array of splendid and essential must-haves tailored for both children and moms," reveals Ragini Vakil, co-founder, as she eagerly anticipates the upcoming edit. 


"Within the ambience of the Spring Edit, lies an unparalleled occasion to unearth meticulously selected, thoughtfully assembled choices catering to both parents and children, all gathered under a single roof. It is this unique aspect that defines the Pinwheel Project as the ultimate haven for shopping and replenishing," elaborates Aditi Kapur, co-founder of this remarkable event. 


Pinwheel Project also provides a gastronomic extravaganza with coffee from Ritual Daily, and Italian bites from Aglio Pizzeria and Deli. Head over to the cafeteria to sample the finest toasties from Meemees ice cream and lots more.


Make sure to circle the dates on your calendar and gear up for a shopping spree like no other! The Pinwheel Project's Spring Edit stands as the paramount destination to cater to all your little ones' needs. Don't let this exceptional event slip through your fingers, and rest assured, the summer heat won't be a concern as the entire venue is air-conditioned for your comfort. 


When: Wednesday, 03th April 2024, 10 am to 8 pm

Where: The Palace Halls N.S.C.I, Worli, Mumbai, Maharashtra 400018

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