Maruti Suzuki launches Epic New Swift with all-new Z-Series engine

Business MInutes

Redefining the hatchback segment, Maruti Suzuki India Limited (MSIL), India's  largest passenger vehicle maker, proudly presents the Epic New Swift. Designed for the youthful and spirited, the Epic New Swift is poised to create new benchmarks and build on its revered legacy, much like  its predecessors. 

Speaking on this momentous occasion, Mr. Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki  India Limited, said, “Since its launch in 2005, the Swift brand has been a symbol of excellence in the Indian  automotive landscape. It pioneered the dynamism in the premium hatchback segment and captured the  hearts of millions of customers. Our vision for the Epic New Swift is to build on its strong legacy by  redefining the Joy of Mobility for Swift lovers and driving enthusiasts alike. The all-new Z-Series engine is a  futuristic powertrain that brings about a new dimension of performance and sustainability, making it the  most efficient hatchback in its segment. We are committed to meet and exceed our customers’ aspirations and will continue to steer the transformation of the Indian automobile industry by introducing advanced  technologies for delivering superior performance.”

Commenting on the launch of the Epic New Swift, Mr. Partho Banerjee, Senior Executive Officer,  Marketing & Sales, Maruti Suzuki India Limited, said, “With over 29 lakh customers in India, the Swift  brand name holds a special place in the hearts of customers. Each generation of this premium hatchback  has been ahead of its time, anticipating and addressing evolving customer aspirations. With the  introduction of the Epic New Swift, we are building on the rich legacy and raising the benchmark. The  revolutionary Z-Series engine offers the best of both the worlds by combining performance with higher  fuel-efficiency and lower emissions. Armed with a host of safety features such as 6 airbags, 3-point  seatbelts for all seats, ESP, ABS with EBD, Hill Hold Assist, the Epic New Swift underscores our commitment  to constantly offer enhanced occupant safety. These, in addition to a feature-rich cabin, make the Epic New Swift the most compelling driver-oriented product in its segment.”

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