Program for consumers to upgrade their mattress sustainably

Business MInutes

Good quality sleep guarantees better health and well-being, ensuring you stay fresh, well-rested, and on top of your game. Duroflex, India’s leading sleep solutions provider is back with its ‘Mattress Exchange Program’ to enhance people’s sleep experience. This program allows people a sustainable way of disposing of old mattresses by upcycling or recycling them and upgrade to a new Durolfex mattress. The offer will be available from June 1st, 2024, to June 30 th, 2024.

Commenting on this initiative, Mr. Sridhar Balakrishnan, Group CEO, Duroflex, said, “As a consumer and environmental centric organisation, we not only aim to enhance the sleep experience by offering our customers the best in sleep solutions but also how the used mattresses are recycled or disposed sustainability preventing them from ending in landfills. The positive response and feedback that we received from our first mattress exchange program compelled us to re-launch this initiative. An old worn out mattress can cause many issues like back pain, skin allergies and even discomfort while sleeping. Our mission is to enable this shift while ensuring the environmental ramifications of the change so India can sleep better for Great Health!”

The Mattress Exchange Program by Duroflex is an industry-first initiative. With their previous Mattress Exchange Program, Duroflex save about 350 mattresses from ending up in landfills. The brand has re- partnered with Share At Door Step (SADS India), a cause-ecommerce platform for this initiative to execute this program at a larger scale this year. The goal is to dispose of the old mattresses in a responsible manner and avoid the environmental impact caused by discarded mattresses.

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