PMI’s India Affiliate IPM India ushers in a new ‘PMI DNA’

Business MInutes

Continuing on the path of cultural transformation, Philip Morris International (PMI)’s India affiliate, IPM India, recently launched the ‘PMI DNA’ - a measurable framework capturing the core strengths and values for people while they adopt this new culture. As part of this initiative, three pillars were developed to help people bring the best to PMI.


The PMI DNA reflects the organisation’s passion to deliver innovative and iconic products and develop new solutions in the healthcare and wellness space. In continuation with its efforts towards creating positive change for the society, IPM India recognizes that people are the driving force behind success of the organisation. ‘How we work together reflects who we are


Sharing her views, Jasneet Kaur, Director, People & Culture , IPM India added, “By putting our DNA into action day-to-day, we will show each other, and the world, our true nature and potential. On our best days, we have always demonstrated this DNA. When our best days become our everyday, we are unstoppable. Now, armed with our guiding values, we embark on a journey fueled by passion, purpose, and unwavering determination.


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