Indian Terrain Fashions enters the 25th Year with a Grand Store Opening in Chennai

Business MInutes

A prominent name in the Indian menswear market, Indian Terrain, recently celebrated entering the 25th year on the September 9, 2024. The brand begins the milestone year by inaugurating it’s thirteenth store in Chennai, located in Thoraipakkam, on September 14, 2024, reflecting the brand's deep-rooted connection to the city.


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To commemorate this special occasion, Indian Terrain invited Chennai’s celebrated designer, Vivek Karunakaran to style eight prominent Influencers from the city like Shamshad Begum, Ravi Kumar Ganesh & etc. Vivek spoke about how sustainability begins with buying good quality products and the story behind them.


The event showcased the brand's signature styles, including its iconic khakis and Madras checks, while celebrating it’s latest styles, Innovation and Tech features; creating a buzz around the new store; and establishing the true playful versatility and stylishness of its products!


Charath Narasimhan, Managing Director and CEO of Indian Terrain Fashions, expressed hisexcitement about the new store, stating, “Opening our 13th store in Chennai is a significant achievement for us. It symbolises our journey and commitment to providing stylish and quality menswear to our customers.”


The event not only highlighted Indian Terrain's dedication to style and comfort but also reinforced its position as a leader in the smart-casual clothing segment. With a rich history since its founding in 2000, Indian Terrain continues to stay ahead of the game.


The new store aims to offer an exceptional shopping experience, featuring wide range of premium menswear designed to cater to the modern, upwardly mobile Indian man. As Indian Terrain looks forward to the future, it remains conscious to address the evolving needs of its customers and to continue being the Brand where they genuinely feel that they belong.


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