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Parle Agro, known for driving innovation in the Indian beverage market, launched SMOODH Lassi, a fresh addition to its growing dairy portfolio to redefine the Indian dairy category once again.
This exciting launch was backed by an extensive multi-channel campaign, the largest ever in the lassi category, featuring brand ambassador, Varun Dhawan With SMOODH Lassi, Parle Agro took lassi to new heights of delight and indulgence. With 50% dahi content, this lassi is wonderfully thick and creamy, delivering a delicious, smooth, and satisfying drinking experience. SMOODH Lassi offers the classic lassi taste, with a hint of rose creating a flavour that is refreshing. It’s the perfect beverage for relaxing moments - whether it's a quick snack, a family gathering, serving guests or simply a refreshing pick-me up.
Making SMOODH Lassi even more unique is its packaging. Parle Agro is the only national player offering lassi in cutting-edge aseptic PET packaging at a competitive price of Rs. 20 for 180 ml. This innovative packaging ensures the lassi is free from trans fats and preservatives, while offering a six-month shelf life. Its vibrant, trendy design is eye-catchy and appealing, making it stand out in a crowded market. Additionally, its youthful look and convenient size make it ideal for on-the-go consumption Commenting on the launch of SMOODH Lassi, Nadia Chauhan, Joint Managing Director, Parle Agro, said, “With SMOODH Lassi we are offering a premium, creamy, and rich dairy based beverage. SMOODH Lassi is available nationwide, ensuring easy access for both urban and rural consumers.