Dabur Odomos Initiates ‘#MakingIndiaDengueFree’ Campaign

Business MInutes

Moving forward on its mission to help the city fight mosquito-borne diseases more effectively, Odomos  India's most preferred personal application mosquito repellant brand from the House of Dabur announced the launch of its mega initiative, #MakingIndiaDengueFree starting from Tamil Nadu. Under this initiative, Odomos –will be directly reaching out to people and educate them about the harmful effects of dengue & malaria and how to protect themselves, apart from providing them free Odomos mosquito repellant creams.


As part of this campaign, Dabur Odomos will also conduct awareness sessions in public areas like Bus terminals, Railway stations on effective prevention from Dengue. Dabur launched the campaign in the city of Madurai, where a special awareness session was held at Higher Secondary School with over 300 children. On this occasion, the students, their teachers and parents were informed about the ways to protect themselves from mosquitoes that spread dengue. Along with this, it is necessary to prevent mosquito-borne diseases Information was provided. Dinesh Kumar Dabur India, All the staff and teachers were present. while thanking Dabur India appreciated them and informed and guided the children about this initiative.


“As a brand, Odomos has been working towards helping people stay safe from Dengue and other such mosquito-borne diseases. Taking this further, we have taken up this social initiative to help build public awareness on Dengue prevention since there has been significant increase in the number of Dengue cases in recent months. The need of the hour is to spread awareness around preventive measures and encourage a disciplined community, so that people may safeguard themselves from Dengue. Under this campaign, we will be spreading awareness about Dengue & Malaria and how one can protect themselves from it”. Mr. Vaibhav Rathi, Marketing Head- Home Care, Dabur India Ltd said.


Dabur India Ltd, DGM Marketing -Home Care­­­­­, Mr. Santosh Jaiswal said : “Prevention is the key to avoid diseases like dengue &  Malaria  Spreading awareness around preventive measures so that people may safeguard themselves from vector-borne diseases is the safest bet.  Making India Dengue free campaign is an initiative in the same direction.


Dengue spreading mosquitoes primarily bite during daytime.While taking necessary steps to protect ourselves, we should ensure that we protect our children too, not just while they’re playing in the open but also inside the closed confines of their rooms. Odomos is the most preferred personal application product that offers users complete protection from mosquitoes that spread such life-threatening diseases. Whether it is day or night, one is outdoors or inside home, it is advisable to apply Odomos for complete protection from mosquito bites Mr Jaiswal Added.

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