Meesho Tops India's Most-Downloaded Shopping App List for Fourth Year

Meesho, India’s only true e-commerce marketplace, is concluding 2024 with impressive growth, further cementing its mission to democratize internet commerce for all. With a ~35% year-on-year increase in orders, the platform is a clear reflection of strong consumer sentiment and the rapidly expanding adoption of e-commerce across the country. This growth is driven by India’s value-seeking shoppers, who are prioritizing affordability in discretionary categories such as fashion, beauty, personal care, and home essentials. As consumer behavior continues to evolve across diverse regions and demographics, the e-commerce landscape is expanding, fueled by shifting preferences and greater access to quality products at affordable prices.

Despite challenging market conditions, Meesho sustained its growth trajectory, reaching approximately 175 million annual transacting users in 2024. Notably, ~50% of this user base comes from tier 4+ towns like Naidupeta (Andhra Pradesh), Sherghati (Bihar), and Harapanahalli (Karnataka). The platform also retained its position as the most downloaded shopping application for the fourth consecutive year, surpassing ~210 million downloads.

This growth is also reflected in Meesho’s financial performance. In FY 2023-24, the company became the first horizontal e-commerce platform to generate operating cash flow of INR 232 crores for the full year. Revenue from operations in the same period rose by 33%, reaching INR 7,615 crores largely driven by the increase in annual transacting users and a higher order frequency from loyal repeat customers. The company’s ability to attract new users while maintaining high engagement from its existing shopper base has fueled its continued growth in India’s competitive e-commerce market.

Ladakh, Uttar Pradesh, and Bihar have emerged as frontrunners in e-commerce user growth, highlighting the vast untapped potential of tier 2+ markets. This trend signals a broader shift in Indian consumer behavior, with increasing demand for value-driven, high-quality products reshaping the e-commerce landscape and driving a resurgence of consumption in smaller towns.

Categories such as Beauty & Personal Care (BPC), and Home & Kitchen (H&K) saw a cumulative ~70% year-on-year growth in orders, reflecting strong demand from these emerging markets. Similar trends were observed on Meesho Mall, which experienced a 117% increase in orders, solidifying its position as the go-to platform for branded products at unmatched value. Leading brands such as Lotus (6X growth), Joy (5.5X growth), Renee (3.5X boost), and Dollar (1.8X increase) benefited from this growing digital shift.

While tier 2+ towns were a key driver of this expansion, repeat shoppers from metro cities like Delhi, Bengaluru, and Hyderabad further strengthened Meesho’s broad appeal, reinforcing its deep presence across both urban and rural India.

Gen Z, now accounting for one-third of Meesho's user base, is rapidly emerging as the fastest-growing demographic in India's e-commerce space.