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Myntra, one of India’s leading fashion, beauty and lifestyle destinations, brings the 21st edition of the iconic End Of Reason Sale (EORS), live now until the 17th. Marking a decade of extraordinary success, this shopping spectacle is set to dazzle fashion and beauty enthusiasts nationwide. Millions of shoppers from tier 1 and 2 cities, as well as beyond, can dive into an expansive collection from leading international, domestic and homegrown brands, offering more than 3.5Mn styles from over 9500 brands to cater to their fashion-forward needs.
Adding to the thrill, FWD, Myntra's Gen-Z proposition, will feature over 100K trend-first styles from brands including Hersheinbox, Glitchez, Kpop, Slyck, Lulu & Sky, Bonkers Corner, Kassually, Freakins, Pronk, Bewakoof, House of Koala among many others. As we celebrate a decade of EORS, we’re thrilled to bring our customers an unmatched shopping experience. We have lined up an exciting selection of new international brand launches for our fashion-forward customers, furthering our commitment to making international brands accessible to millions of customers across the country. Additionally, with the wedding, holiday and party season kicking in, EORS will provide customers with trend-first styles, reflecting their personal choices, across fashion, beauty and accessories
Taking engagement to the next level, Myntra will leverage its powerful Social Commerce platforms to connect with its ever-growing base of fashion-conscious shoppers. Top influencers from across the country, will create exclusive looks to inspire fashion and beauty enthusiasts. Adding to the excitement is Myntra Minis, a cutting-edge feature revolutionizing how users interact with fashion, beauty, and lifestyle content. Myntra Minis captivates Gen Z and millennials with vibrant, dynamic content, with users spending 80,000 hours monthly on average watching snackable videos and cementing itself as a game-changer in the world of immersive shopping.