Sundaram Finance holds Innovative Pongal Beauty Contest for commercial vehicles at Tirunelveli

Business MInutes

Sundaram Finance Ltd, one of India’s leading and most respected NBFC players with interests in automotive lending, general insurance, housing loans, and asset management, today announced the winners of an innovative customer connect programme ‘The 2025 Pongal Beauty contest for Commercial Vehicles’ in Tirunelveli today. This was a contest for the best decorated tractor and for the most well maintained and clean tractor. 


For this SUNDARA(M) SANGAMAM event, there were 38 truck owners who participated and 22 Trucks were decorated and entered for the competition. Three assessors evaluated the tractors and selected the top three, who were awarded for their exceptional vehicles. Most of the attendees were agriculturists, and during the event, company officials explained the Sundaram Finance tractor financing system and, importantly, the Kamadhenu scheme. The Chief Guest was Inspector Sorimuthu from the Thalaiyuthu Police Stations.


This event was held to connect with customers in a fun filled environment recognizing truck owners who maintain their vehicles with high standards of safety, cleanliness and cabin quality reflected in their unique truck decoration and identity. 

On account of "National Road Safety Month" 2025, observed from 1st January to 31st January,  சுந்தர(à®®்) சங்கமம் was organised across various locations in Tamil Nadu. 


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