Meesho is transforming e-commerce by partnering with creators who authentically resonate with the diverse lifestyles of its 187 million annual transacting users. This approach not only enhances product discovery but also fosters trust and deeper consumer engagement. In its first year, Meesho’s Content Commerce initiative has reached over 14.5 million users, successfully bridging the gap between storytelling and shopping with a personalized experience designed for the Indian market. This strategy has driven nearly 10X growth across key categories such as Women’s Western Wear, Jewellery, and Footwear, Home Décor & Furnishing, Kidswear and Toys as well as Beauty & Personal Care., showcasing the impact of authentic, relatable content on shopping behavior.
Prasanna Arunachalam, General Manager, Monetization & Content Commerce at Meesho said, “India's creator economy is evolving rapidly, and we are excited to be at the forefront of unlocking economic opportunities for influencers, creating a level playing field for both large and micro creators across metro and Tier 2+ cities. Our ongoing efforts have transformed Meesho’s content commerce into a dynamic three-way marketplace, seamlessly connecting creators, sellers, and consumers. Furthermore, with the launch of Meesho Creator Club, we are doubling down on our mission to democratize internet commerce, empowering creators with the right tools and resources they need to thrive. By driving growth and engagement through authentic, relatable content, our platform is reshaping the future of e-commerce."
Between January and December 2024, Meesho saw a remarkable 3X increase in order volume relative to platform through Content Commerce, highlighting the growing significance of influencer-driven shopping. The platform has partnered with over 21,000 creators, driving engagement across India. Its success extends beyond major metropolitan hubs like Delhi, Mumbai, Bengaluru, Hyderabad, and Pune, reaching underserved markets such as Bazpur (Uttarakhand), Kotputli (Rajasthan), and Pakyong (Sikkim). This emphasizes the power of influencer-led content in bridging discovery and purchase, fueling business growth across both urban and underserved markets.
Meesho will further expand the Creator Club by onboarding a diverse range of creators, ensuring the program appeals to both micro and nano-influencers, as well as larger content creators. By building a creator-first ecosystem, Meesho is strengthening India’s creator economy, offering influencers a powerful platform to monetize content and enable new growth opportunities in e-commerce.