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Udaan, India’s largest e-business-to-business (eB2B) platform, announced the shopping trends that defined eB2B in Calendar Year 2024 (CY24) on the platform, offering key insights into how the shopping patterns of Indian retailers have transformed over the past year. With key achievements in business performance, rapid growth in private label adoption, and exceptional engagement across FMCG and other key categories, the trend highlights udaan's transformational impact on the kirana ecosystem.
Udaan shipped over 2.45 Billion units in the FMCG business alone, with the tonnage of all food products delivered (FMCG, Staples and Fresh) exceeding 7 lakh Metric tonnes.
The platform recorded ~ 65% increase in overall business, driven by a ~70% growth in the daily buyers, Vaibhav Gupta, Co-Founder and CEO, udaan, said, "This has been a defining year for us with strong sustainable growth highlighting the success of the eB2B cluster playbook that udaan has developed to empower small retailers across India. With 85%+ growth in FMCG and 250% growth in staples private labels business."