Reckitt, a leading global consumer health and hygiene company, announces the launch of a revolutionary new formulation in its drain cleaner category with the all new Harpic DrainXpert. This breakthrough product redefines convenience, providing consumers with India’s fastest drain cleaner that unclogs kitchen drains in just 15 minutes.
As one of India’s most trusted hygiene brands, Harpic has always focused on providing millions of households with cutting-edge solutions for their everyday struggles. With the all-new Harpic DrainXpert, the brand now brings India’s most superior and fastest drain cleaning innovation for kitchen clogs to the market. Blocked drains are a common household challenge that can disrupt daily life. Traditional solutions like plungers, wires and home remedies like baking soda or hot water are messy, ineffective, and time-consuming. Calling a plumber adds further delay and inconvenience, adding to the frustration. To address this, Harpic DrainXpert’s advanced formulation offers consumers a powerful, fast and hassle-free drain-cleaning experience that restores normalcy to kitchen drains in just 15 minutes, setting a new benchmark for performance and convenience.
Gautam Rishi, Marketing Director, Hygiene, Reckitt - South Asia, said, “With the new Harpic DrainXpert, we are bringing a powerful innovation to Indian households for kitchen clogs– a solution that is superior, fast, effective and easy to use. The product offers consumers a quick and efficient solution that eliminates even the toughest kitchen clogs in just 15 minutes^. The new Harpic DrainXpert is a testament of our commitment to deliver superior products that simplify everyday life and enhance hygiene standards across India.”
The new campaign https://youtu.be/Ppskb899e2o?si=sqopQYDdsXZmziQX focuses on educating consumers about the advantages of using a specialized drain cleaner over conventional methods. Conceptualized by Havas Creative India, the film showcases Harpic DrainXpert’s new advanced formulation that effectively breaks down blockages, providing a hassle-free, efficient and faster cleaning experience for kitchen clogs, establishing a new standard for drain maintenance.