Asian Paints has announced the launch of Tractor Emulsion Varnamaalai, a unique shade guide crafted exclusively for Tamil Nadu.
Tractor Emulsion ‘Varnamaalai’, meaning ‘Garland of Colours’, is a thoughtfully curated shade guide from Asian Paints, inspired by the sets of the state’s most-watched Tamil TV serials and the admired women who lead them. Featuring iconic characters like Kayal, Nandhini, and Anandhi from beloved shows Kayal, Moondru Mudichu, and Singapenne, the guide brings trending colour palettes to life in a way that is instantly relatable.
With 51% audience reach and 41 million viewers monthly, these Tamil serials have become a cultural phenomenon. Asian Paints' Varnamaalai leverages this popularity by transforming on-screen settings into real-world inspiration. Featuring lead actors in familiar settings, the guide showcases vibrant colors in relatable spaces, making color selection more visual and inspiring for homeowners.
Speaking on the launch Mr. Amit Syngle, MD & CEO, Asian Paints Ltd. shared, “At Asian Paints, we understand that colour is both a deeply emotional and cultural choice. With Tractor Emulsion Varna Maalai, we’ve transformed that understanding into a truly local and meaningful offering. This shade guide gives consumers in Tamil Nadu a relatable tool to imagine their homes through the familiar lens of characters and settings they see every day. It makes colour selection more intuitive, personal, and inspiring — and reflects our ongoing effort to democratise décor through innovations rooted in culture.”
Asian Paints' Tractor Emulsion, a market leader in interior paints, offers anti-fade performance, a 4-year warranty, and over 2000 shades. Its latest offering, Varnamaalai, provides 65 curated color combinations, room-wise stencils, and design insights. This comprehensive guide helps consumers visualize and plan their dream homes. Available at Asian Paints dealer outlets or by sending an SMS "TRACTOR" to 56161 for home delivery.