Asian Paints, India’s leading home décor brand, has launched a new digital corporate film series titled ‘Socha Bhi Nahi Hoga’. The series showcases surprising and delightful home transformation stories that inspire creativity.
Through four short films, the campaign explores how even small design choices can lead to big emotional connections with one’s home. It highlights the power of Asian Paints’ expert services, digital tools, and curated collections to simplify the home improvement journey.
From global design inspirations like Italy to luxe collections like ‘Sabyasachi for Nilaya’, the films celebrate personal taste. The new Asian Paints app plays a pivotal role, enabling homeowners to visualise and plan with confidence. Whether through a WhatsApp chatbot or in-store expert help, Asian Paints ensures personalised support at every step. The campaign reflects the brand’s core belief—Har Ghar Kuch Kehta Hai—where homes express personal stories.
Speaking about the series, Amit Syngle, MD & CEO, Asian Paints, said the films aim to inspire imagination beyond paint. The stories feature a relatable young couple exploring joyful renovation moments. Viewers will connect with themes of discovery, partnership, and transformation. The phrase ‘Socha Bhi Nahi Hoga’ captures the surprise and delight of unlocking a home’s full potential. The digital series is now live on YouTube.