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LuLu Forex and LuLu Finserv have joined hands with the Argentine Football Association (AFA) as Regional Fintech Partners, marking a high-profile collaboration in global sports sponsorship. This deal is part of a larger global agreement involving LuLu Financial Holdings' operations across 10 countries. In India, LuLu Forex and LuLu Finserv will jointly represent the AFA partnership, while other group entities like LuLu Exchange and LuLu Money will lead in the GCC, Malaysia, Philippines, and Singapore.
The partnership runs through mid-2026, covering the lead-up to the FIFA World Cup 2026. The alliance was officially unveiled in Dubai, in the presence of Argentina’s head coach Lionel Scaloni, LuLu leadership, and AFA executives. Over the next year, LuLu customers can enjoy exclusive promotions, contests, match tickets, AFA merchandise, and even player meet-and-greet opportunities.
Adeeb Ahamed, MD of LuLu Financial Holdings, said, “The Argentine team stands for hope and resilience—values that reflect our customers’ lives. This partnership celebrates that shared emotion.”
Claudio Tapia, President of AFA, welcomed LuLu as a regional sponsor, stating it strengthens their bond with the Indian and global fanbase.
Leandro Petersen, AFA’s Marketing Director, called the partnership “a key step in AFA’s global brand expansion”, noting India’s strong support for the team.
This collaboration enhances LuLu’s emotional connection with communities, both on and off the field, and reinforces its commitment to building meaningful global relationships.