Tata Consumer Products' brand, Tata Soulfull, has introduced its latest innovation in the kids' snacking category - Ragi Bites No Maida Choco. This nutritious and delicious millet-rich snack boasts 25% crunchy millets and zero palm oil, ensuring a wholesome experience for kids. With the brand's promise of "no maida" and "no junk," parents can trust the ingredients. The new and improved Ragi Bites No Maida Choco is now more chocolatey and crunchier, making it a perfect blend of taste and nutrition.
The snack comes with a QR code that unlocks the exciting digital game "Ragi Rally," featuring Tata Soulfull's mascot Cruncha Muncha. Kids can join him for thrilling games and adventures. As part of the "Scan & Win" consumer promo, kids can win exciting prizes, including a grand trip to Singapore, gaming consoles, and bicycles.
Cruncha Muncha's popularity is further amplified through special animated segments in Nickelodeon's hit show Chikoo aur Bunty, making him a snack-time hero and trusted buddy for kids. The upgraded product features vibrant packaging with Cruncha Muncha taking center stage, making it instantly recognizable.
Rasika Prashant, CMO, Tata Soulfull, said, “With No Maida Choco, we are taking our No Junk promise a step further. This product has been developed keeping in mind the preferences of children as well as the concerns of parents, delivering a deliciously chocolatey experience that kids crave, without compromising on clean, wholesome ingredients parents can trust.”
Tata Soulfull continues to lead the way in reimagining traditional Indian millets for modern families through taste, innovation, and storytelling that resonates with consumers.