Building on the significant traction gained in the decorative paints sector, Birla Opus Paints, housed under Aditya Birla Group’s Grasim Industries, yesterday announced the launch of its latest campaign – ‘Birla Opus Assurance’. This initiative, a first-of-its-kind assurance in the Indian paint industry, underscores Birla Opus Paints’ unwavering confidence in its advanced product quality and its commitment to exceptional customer satisfaction.
Commenting on the campaign, Rakshit Hargave, CEO, Birla Opus Paints, said, “Our ‘Birla Opus Assurance’ initiative reflects our deep-rooted belief in the exceptional quality and performance of our products. We understand that painting homes is a significant decision for consumers, and ‘Birla Opus Assurance’ is our way of providing them with complete peace of mind, reinforcing our commitment to being a truly consumer-centric brand.”
Inderpreet Singh, Marketing Head, Birla Opus Paints, added, “We unveil ‘Birla Opus Assurance’ as we ascend in our communication journey, it is a bold statement of confidence in our products’ quality. The films strike a perfect balance between humour and reassurance, with Vicky and Rashmika adding their charm in different looks and situations. Through Birla Opus Assurance, we are building a brand that truly delivers on its word.”