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Canva India has unveiled the second edition of its flagship brand campaign, ‘Dil Se, Design Tak’, celebrating everyday creativity from homes to boardrooms. Building on last year’s successful debut, the refreshed campaign highlights emotionally engaging narratives that reflect Canva’s core mission — to make design simple, joyful, and accessible for all.
The campaign introduces two new films featuring relatable, heartwarming stories. The first stars veteran actor Dalip Tahil as Jaadu Dadu, whose granddaughter uses Canva to bridge emotional gaps in the family.
The second film, releasing soon, explores intergenerational collaboration in the workplace, spotlighting how Canva enables teamwork between a millennial manager and her Gen Z teammate.
Canva’s AI-powered tools — including Magic Media, Magic Design, and Canva Code — take center stage in these films, showcasing their impact in real-life scenarios. Short-form ads and character-driven content further reinforce the message that design can empower anyone, from students to professionals, to communicate with creativity and purpose.
Expanding its reach, the campaign is now multilingual, featuring Tamil and Telugu films with dubs in Malayalam, Kannada, Marathi, and Bengali. With over 666 million designs created in India in 2024, Canva continues to strengthen its position as a creative enabler for individuals and communities across the country.