OTTO, one of India’s leading menswear brands, announced the grand opening of its Exclusive Brand Outlet (EBO) in Thiruvarur. The new store — located on North Street, Vasan Nagar, Kodikkalpalayam — marks OTTO’s 83rd EBO in India and the brand’s 51st store in Tamil Nadu, underscoring the company’s continued focus on bringing premium, contemporary menswear to smaller cities and towns.
Otto, Thiruvarur outlet has been thoughtfully designed with customer experience at the centre — the aesthetics and store layout have been planned to make shopping easy and enjoyable, helping shoppers clearly see, feel and understand the fabrics and fits before they buy. The store will showcase the brand’s seasonal and core collections with special inaugural offers to welcome local shoppers.
“Thiruvarur is a market with strong potential and a discerning customer base,” said Ms. Varsha Pothy Sivasankaran, Chief Business Officer – Otto Clothing Pvt. Ltd. “With this store we wanted to create more than a retail space — we wanted to give people a confident, comfortable and curated shopping experience where they can discover what truly suits them. OTTO’s focus is to bring the best of contemporary styling and premium workmanship closer to the people of Thiruvarur, while keeping quality and value at the forefront. Our collaborations and campaigns over the years — and our association with Mr. Dulquer Salmaan — have helped us build a language of fashion that resonates across generations.”
Mr. Pothiraj, Managing Director & CEO of Otto Clothing Pvt. Ltd., added, “From our first store opening in July 2012 to today, OTTO’s journey has been driven by a simple belief — style should be accessible, relevant and well-made. The Thiruvarur store is a continuation of that promise: bringing affordable premium quality to customers who seek contemporary designs, reliable fits and value. We have grown steadily across the South and beyond by listening to our customers and tailoring our assortment to local needs.”
OTTO’s Thiruvarur store will offer a wide selection across the brand’s product categories — including casual and formal shirts (checked, printed, solid and satin variants), T-shirts and polo tees, trousers (chinos, casuals and denims), jackets, innerwear, accessories and fragrances — curated for everyday style as well as festive and office wardrobes. OTTO’s retail assortments and in-house design approach ensure that each market receives styles and fits that suit local preferences.
The company also continues to serve customers through a wide network of Multi-Brand Outlets (MBOs) across the country and through its online storefront and mobile app. OTTO plans sustained retail expansion over the coming 18–24 months via a mix of company-owned and franchise EBOs to deepen reach into tier-2 and tier-3 towns. Thiruvarur launch follows the recent opening at Tirupati (the brand’s 82nd store), reinforcing OTTO’s steady roll-out across the region.