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Salesforce, the global leader in AI CRM, and ORRA Fine Jewellery, India’s leading diamond jewellery brand since 1888, have announced the launch of ‘ORRA Connected’, a major digital transformation initiative. The program will integrate AI and automation to deliver seamless, personalised experiences across ORRA’s 90+ stores and online platforms.
Through Salesforce solutions like Agentforce, Sales Cloud, Service Cloud, Marketing Cloud, and Tableau, ORRA Connected will unify customer data from over 3 million unique buyers. This will enable real-time insights, personalised recommendations, and predictive analytics, strengthening customer loyalty and creating a truly immersive jewellery-buying experience.
Speaking on the launch, Dipu Mehta, Managing Director & Founder, ORRA Fine Jewellery, said the initiative will make every customer interaction personalised and seamless, blending ORRA’s craftsmanship with technology. Aditi Sharma, Regional VP, Retail & Consumer Goods, Salesforce India, added that ORRA Connected empowers the brand to unify customer touchpoints and deliver premium, personalised engagement in India’s luxury jewellery retail sector.