Vredestein, a premium tyre brand from Apollo Tyres Ltd, has inaugurated its first retail outlet in Coimbatore, in the southern part of India. The launch event was graced by the Proprietor of Sri Subham Tyres and Alignment, which houses the Vredestein store, along with the Vredestein India Team.
This landmark occasion marks a significant milestone for Vredestein Tyres, a European brand with a rich heritage in the luxury tyre segment. Vredestein made its foray into the Indian market in 2021 with a range of tyres manufactured domestically at the state-of-the-art facilities, specifically tailored for India's premium and luxury passenger vehicle market.
On the opening of the new Vredestein store, Rajesh Dahiya, Vice President, Commercial, Apollo Tyres Ltd highlighted the strategic importance of the Coimbatore market, stating, "Coimbatore’s thriving community of auto enthusiasts makes it an ideal market for our tyre brand. Vredestein’s new store is designed to serve the city’s discerning motorists, offering a premium range of high-performance tyres for luxury cars and superbikes. Through superior products and exceptional service, we aspire to become the go-to destination for driving enthusiasts, building enduring relationships and accelerating sales growth."
At the grand opening, guests were introduced to the store’s modern design and extensive premium collection. The immersive product displays featured the latest Vredestein tyres, emphasising their cutting-edge technology and exceptional performance. Organised by driving style -- from tough off-road explorers to ultra-high performance road companions -- the showcase helped customers find the perfect tyres for their individual journeys.
This exclusive store launch signifies Vredestein Tyres’ commitment to expanding its presence in the Indian market, offering high-quality products to discerning customers and enhancing their driving experiences.