Croma, India’s trusted omni‑channel electronics retailer from the Tata Group, yesterday released its Year‑End Consumer Trends 2025, capturing a compelling look at how Indians embraced technology and home upgrades this year. The findings highlight how Indian consumers are opting for multi-brand larger formats, premium features, smart convenience and health focused appliances across Croma’s nationwide offline and online network.
According to the report, overall smartphone sales grew significantly Year-on-Year, but the real story lies in behaviour: one in three new phones sold was in the ₹20K–30K premium band, and nearly one in five was a flagship or super-flagship. Breakout price corridors like ₹50–58K surged over 300%, signalling aspirational trade-ups and a willingness to invest in technology as identity. India is truly digital-first, led by content creators and fuelled by gaming and an AI & camera-first mindset.
The laptop market recorded a strong double digit overall growth, with a clear shift toward premium experiences across categories. AI PCs is shaping Gen Z’s hustle economy and Gen Alpha’s AI-native lifestyle. With Apple’s M4 chip setting the premium benchmark and NVIDIA fuelling a gaming boom, a new hierarchy emerges: AI-Enabled, AI Next-Gen, and Gaming PCs. India’s Silicon Triad – Bengaluru, Mumbai, and Delhi lead this AI-first wave, signalling concentrated tech growth as laptops blend extreme power with effortless efficiency.
“Croma’s year end data shows a clear shift in how Indians are upgrading their homes and lifestyles. Consumers today are confident, informed and willing to invest in technology that delivers tangible everyday value, whether it’s larger screens, smarter appliances, energy efficient cooling or health led products. These trends reflect a maturing market where choices are driven by experience, relevance and long-term utility.” said a spokesperson at Infiniti Retail Ltd.