Minister White Clothing (a unit of OTTO Clothing Pvt. Ltd.), India’s trusted name in men’s ethnic wear, yesterday inaugurated its 58th Exclusive Brand Outlet (EBO) at No. 77, Udumalai Road, Pollachi. This launch marks a significant milestone for the brand in the culturally rich and fast-growing Kongu region of Tamil Nadu.
Speaking about
the inauguration, Thiru. S. Pothiraj, Managing Director & CEO – OTTO
Clothing Pvt. Ltd. (OCPL), said, “Pollachi has always been one of Tamil
Nadu’s most vibrant traditional markets, known for its strong cultural roots,
prosperous agrarian economy, and deep respect for heritage. The people of
Pollachi celebrate every occasion—be it a family function, temple festival, or
community gathering—with pride and authenticity. Minister White has always
connected strongly with such values. This new showroom is our commitment to
serving this region more closely with quality, comfort, and contemporary
styling in traditional menswear. Pollachi and the surrounding Kongu belt
have shown tremendous brand affinity over the years, and opening our 58th
outlet here is both strategic and emotionally significant for us. We are
delighted to bring our full range to the people of Pollachi and be a part of
their celebrations.”
Adding his
perspective on the regional consumer trends, Mr. Suresh Ramasubramaniam,
Chief Business Officer – Minister White Clothing, said, “Consumers in
Pollachi and the Kongu region have a very distinct taste—they value purity in
fabric, elegance in style, and tradition in everyday dressing. Even youngsters
here prefer coordinated ethnic wear for festivals, weddings, temple visits, and
cultural events. This region has consistently shown high demand for premium
cotton, pure silk dhotis, and vibrant Shirt–Dhoti combos. Over the past few
months, our Festive and Wedding Collections have received excellent response
across Coimbatore, Tiruppur, and Udumalpet. With this new showroom, we aim to
offer Pollachi consumers easier access to our complete portfolio and enhanced
retail experience.”
The Pollachi
showroom brings Minister White’s signature range of cotton and linen shirts,
pure silk and cotton dhotis, panchakacham and devotional dhotis, colour/art
silk/tissue silk Shirt–Dhoti combos, festive kurtas, kids’ ethnic wear, and
accessories including vests, briefs, towels, and handkerchiefs. The
brand continues to lead innovations in ethnic wear, including its popular Flexiwaist™
dhoti for superior comfort and adaptive fit.
All Minister
White products are manufactured in Tamil Nadu across OCPL’s state-of-the-art
facilities in Srivilliputhur, Salem, and Sriperumbudur, ensuring the
highest levels of quality and craftsmanship.
With the
Pollachi launch, Minister White now operates 58 Exclusive Brand Outlets
across South India and retails through 5,000+ Multi-Brand Outlets nationwide.
The company remains on track toward its vision of reaching 100 EBOs by FY
26–27, while actively exploring deeper expansion into North India and
global markets including the USA, UK, Middle East, and Southeast Asia.
For more details, visit www.ministerwhite.com