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Whirlpool of India Limited has introduced its Whirlpool Xpert Care Washing Machines featuring advanced Ozone Air Refresh Technology, redefining fabric care for modern consumers. Designed to prioritise garment longevity alongside powerful cleaning, the new range helps deliver zero shrinkage* and zero colour fading* while ensuring effective wash performance for everyday laundry needs.
The Ozone Air Refresh Technology enables gentle, water- and detergent-free refreshing of clothes by using ozone gas to eliminate odours, bacteria, allergens, and dust mites. Ideal for delicate, occasion, and dry-clean-only garments, the technology keeps clothes hygienic and fresh without repeated washing, thereby reducing fabric damage and extending garment life.
Commenting on the launch, Mr. Nakul Tewari, Vice President – Marketing, Whirlpool of India Limited, said, “With Whirlpool Xpert Care, we are addressing a key consumer concern of fabric damage caused by frequent washing. Our Ozone Air Refresh Technology allows consumers to refresh clothes without water or detergent, while preserving fabric quality. This innovation reflects our commitment to delivering expert fabric care solutions aligned with today’s lifestyles.