Asian Paints Launches ‘Where The Heart Is’ Season 9

Asian Paints has launched Season 9 of its popular home décor storytelling series ‘Where The Heart Is’, featuring intimate home tours of five celebrity homes — Sonakshi Sinha & Zaheer Iqbal, Gautam Gambhir, Keerthy Suresh & Antony Thattil, Archana Puran Singh & Parmeet Sethi, and Aman & Priya Gupta. Each home reflects distinct personalities, regions, and design sensibilities, highlighting how colour, texture, and décor shape deeply personal living spaces filled with memories and warmth rather than perfection.

This season also showcases how Asian Paints’ décor solutions such as Nilaya Arc finishes, Royale Play textures, and Beautiful Homes Painting Services elevate these spaces through thoughtful design choices. From Archana’s ‘Wall of Memories’ to Keerthy’s colour-rich bedroom accents and Gautam’s serene matt-white backdrop for cricket memorabilia, the series demonstrates how décor becomes an emotional language within homes.

A key highlight of Season 9 is the introduction of the ‘Asian Paints Where The Heart Is Lookbook’, a curated design companion that helps viewers translate on-screen inspiration into their own homes. Speaking on the launch, Amit Syngle, MD & CEO, Asian Paints, said the initiative reinforces the brand’s commitment to helping Indians see their homes as reflections of their personalities, while guiding them with practical colour and décor inspiration through the Lookbook available on BeautifulHomes.com.