Policybazaar, one of India’s leading online insurance platforms, yesterday highlighted evolving insurance trends in Coimbatore at a media interaction led by David Oscar, Ops Head (South), Life Insurance. The city is witnessing robust growth in demand for term insurance and savings-oriented plans, driven largely by young salaried professionals and high net-worth individuals (HNIs).
Between January 2022 and January 2026, enquiries for long-term savings products in Coimbatore have more than doubled, while the wider Kongu region—including Tiruppur, Erode, Karur, The Nilgiris and Pollachi—has recorded a threefold increase. Retirement-focused product enquiries have also doubled in 2025 compared to 2023, indicating a shift towards structured, long-term financial planning.
HNIs now account for nearly one-sixth of savings plan purchases in Coimbatore, marking a sixfold increase since 2023. They also contribute one-fifth of term insurance business, reflecting growing preference for goal-based wealth protection strategies. Meanwhile, customers aged 25–40 constitute 75% of term plan buyers, with participation in savings products rising steadily since 2022.
Salaried individuals represent two-thirds of term insurance customers, underscoring the increasing role of stable-income households in insurance uptake. Plans offering waiver of premium (WOP) benefits have also gained traction, with sales tripling between 2023 and 2025 and contributing nearly 30% of total business.
“Coimbatore has emerged as a key market marked by rising financial awareness and demand for personalised guidance,” said David Oscar. Policybazaar supports customers through a hybrid model, operating in 30+ cities with over 3,000 advisors nationwide.