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At Lakmé Fashion Week, Max Fashion celebrated 20 years in India with a high-energy runway showcase featuring Siddhant Chaturvedi, Alaya F and Kalki Koechlin. The show presented over 35 looks, capturing the spirit of young India’s fashion—confident, experimental and expressive—with Siddhant opening the segment and Alaya F bringing a bold, playful vibe to the runway.
The collection revolved around the theme “Unserious Everything,” blending creativity with ease across three segments—Urban, Sports Core and Core Casual. From breezy prints and relaxed silhouettes to athleisure-inspired styles and refined everyday wear, the showcase highlighted versatility and individuality. Kalki Koechlin closed the show as the showstopper, adding elegance and poise to the grand finale alongside the other ambassadors.
Speaking on the milestone, Sumit Chandna, CEO of Max Fashion, said, “Completing 20 years in India is an incredibly special moment for Max Fashion. Bringing this celebration to Lakmé Fashion Week felt like the perfect way to mark the occasion.” He added that the brand has grown with a generation that embraces style with confidence and aims to continue shaping India’s fashion landscape.