Wagg n Dine, a pet-focused cloud kitchen, has been launched in Chennai at Taj Connemara, offering freshly cooked, human-grade meals for dogs. The brand focuses on natural ingredients, daily preparation, and doorstep delivery, positioning itself as a healthier alternative to conventional processed pet food amid India’s rapidly growing pet care industry.
The service operates from a dedicated human-grade kitchen, using fresh chicken, clean RO water, and carefully sourced ingredients to deliver ready-to-serve meals. With pet ownership rising in urban India and increasing awareness around pet nutrition, Wagg n Dine aims to cater to pet parents seeking fresh, minimally processed food options, in line with the industry’s premiumisation and humanisation trends.
Speaking at the launch, founder Manivannan highlighted the shift from simply feeding pets to nourishing them like family members, while Chef Damu, Padma Shri awardee and Guinness World Record holder, emphasized the importance of bringing the same care in pet food as human meals. The brand, which received positive feedback during its trial phase, aims to lead the growing pet cloud kitchen segment in cities like Chennai.