MS Dhoni joins Kuku TV as brand ambassador

Business MInutes

Indian cricket legend MS Dhoni has invested in Kuku and also joined as the brand ambassador for its premium shorts and drama app, Kuku TV. The platform is known for its mobile-first, AI-driven storytelling experience and has been witnessing rapid growth across India.


Lal Chand Bisu highlighted that Dhoni’s bold and unconventional decision-making aligns perfectly with Kuku’s vision. Vinod Kumar Meena emphasized Dhoni’s nationwide appeal, calling him a natural fit as Kuku expands across India. Vikas Goyal added that Dhoni’s deep understanding of people will be valuable in strengthening the company’s AI-driven storytelling ecosystem.


Commenting on the partnership, Dhoni said he was impressed by Kuku’s multi-language content, strong growth, and the founders’ journey from small towns. Founded in 2018, Kuku has crossed 350 million installs, offers 20,000+ titles in 7+ languages, and operates apps like Kuku TV, Kuku FM, and Guru, with several shows surpassing 100 million views.


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