Paisabazaar, part of PB Fintech, is expanding its “phygital” strategy in South India by launching retail stores in Chennai. The first outlet will open in T Nagar in early May, followed by two more in Mount Road and Velachery. The company will then expand into Bengaluru with three additional stores.
The stores are designed to provide personalised, in-person assistance—especially for small business owners and first-time borrowers—helping them access credit products like business loans, personal loans, home loans, and credit cards. They will also offer services such as Udyam registration, GST registration, and GST filing, addressing documentation and digital access challenges.
Santosh Agarwal said the expansion builds on Paisabazaar’s reach across 860 cities and aims to bring more consumers into formal credit through a balance of digital convenience and physical guidance. The company plans to scale up to 100 stores across major metros including Mumbai, Delhi/NCR, Chennai, Bengaluru, and Hyderabad, leveraging its network of 65+ lending partners and serving over 55 million customers.