In an industry where product launches are often accompanied by tightly managed campaigns and controlled messaging, Ai+ Smartphone is taking a different route. The company today announced that its upcoming Nova2 Neo and Nova2 Pro smartphones will be placed in the hands of independent reviewers across India before they are made available for purchase.
The initiative, which Ai+ describes as a consumer-first approach to product launches, will see review units distributed to journalists, technology creators, and industry experts without embargoes, review conditions, or communication guidelines. Participants will be free to publish their findings as soon as they receive the devices.
To further reinforce its commitment to transparency, Ai+ has decided not to commence sales of the Nova2 Neo and Nova2 Pro until reviewers have had seven days to test the smartphones and share their assessments publicly.
“At Ai+, we believe trust is built through openness and accountability,” said Madhav Sheth, CEO of Ai+ Smartphone and Founder of NxtQuantum Shift Technologies. “Instead of asking consumers to rely solely on launch-day promises, we want them to have access to independent reviews and real-world experiences before making a purchase decision.”
Reviewers will be encouraged to evaluate all aspects of the devices, including hardware performance, software experience, cameras, battery life, reliability, and overall usability. The company will welcome both praise and criticism, viewing feedback as a critical part of product development and continuous improvement.
With the launch of the Nova2 Neo and Nova2 Pro, Ai+ Smartphone aims to set a new standard for transparency while expanding its Nova Series portfolio to reach a broader segment of consumers across India.