HomesToLife, the premium Singaporean furniture brand backed by HTL Group, has launched its second store in Coimbatore on Trichy Road, one of the city's leading retail destinations. The expansion strengthens the brand's presence in Tamil Nadu and reflects growing consumer demand in the region. With this launch, HomesToLife has expanded its footprint to more than 35 stores across 22 cities in India. HTL Group, a global furniture manufacturing leader present in over 50 countries, is also celebrating 50 years of excellence this year.
The new store has been opened in partnership with HomesZone, led by Mr. Raj Marappan, a well-known multi-brand furniture retailer. Mr. Marappan had launched HomesToLife's first Coimbatore store last year and, within just six months, expanded with a second outlet, demonstrating strong confidence in the brand and the market. Speaking at the launch, Mr. Raj Marappan said the overwhelming response from customers encouraged the expansion and that the Trichy Road location would help reach more homeowners and designers seeking quality furniture and thoughtful design.
Varun Kant, Country Head, HomesToLife India, said the rapid expansion by an existing franchise partner highlights the strength of the brand, its products, and the Coimbatore market. The new store showcases HomesToLife's signature sofa, recliner, and motion seating collections, along with motorised storage beds, accent chairs, and premium home furniture solutions. Customers can also experience live product demonstrations and explore the brand's internationally designed furniture offerings tailored for modern Indian homes.