Amazon India has announced attractive discounts on its Alexa-enabled devices and Fire TV products as part of its 10th edition of the annual Prime Day shopping event, scheduled from July 4 to July 6, 2026.
During the three-day sale, Prime members will have access to exclusive offers on Echo smart speakers, smart displays, Fire TV streaming devices and Smart TVs with Fire TV built-in. The company said the sale is aimed at helping customers upgrade their smart homes and entertainment systems at discounted prices.
Among the key offers, the Echo Dot (5th Generation) will be available at ₹3,999 with a 27 per cent discount, while the Echo Pop will be priced at ₹2,949 after a 41 per cent discount. The Echo (4th Generation) will be offered at ₹5,000, reflecting a 50 per cent price cut. Amazon will also offer the latest Echo Dot Max for ₹8,999 and the newly launched Echo Studio for ₹21,499.
Other deals include the Echo Spot at ₹6,999, Echo Show 8 at ₹17,999 and Echo Show 11 at ₹24,499.
Prime Day shoppers can also save on Fire TV streaming devices. The latest Fire TV Stick HD will be available for ₹2,999 with a 45 per cent discount. The Fire TV Stick 4K Plus and Fire TV Stick 4K Select will be priced at ₹4,499 and ₹3,499, respectively, while the Fire TV Cube will be offered at ₹12,999.
In addition, Amazon India is offering discounts of up to 55 per cent on Smart TVs with Fire TV built-in.
Amazon said Alexa-powered Echo devices allow users to play music, control compatible smart home devices, set reminders, shop using voice commands and track Amazon orders, while Fire TV devices provide access to popular streaming services and gaming features through compatible apps.