Visit Dubai, part of the Dubai Department of Economy and Tourism (DET), has unveiled a cross-cultural music collaboration featuring Indian composer and performer Anirudh Ravichander and Emirati singer-musician Arqam Al Abri. Filmed across Dubai's heritage districts and contemporary cultural spaces, the campaign highlights the city as a global hub for culture, creativity and artistic expression while strengthening its engagement with Indian audiences.
The collaboration showcases the two artists exploring Old Dubai and Al Seef, blending their unique musical styles into a contemporary soundscape. The campaign also reflects the strong cultural ties between India and Dubai, with India remaining Dubai's largest international source market for tourism in 2025.
"What makes this project truly special is the opportunity to bring together two unique musical worlds and discover the common ground between them. Collaborating with Arqam was an inspiring experience, and Dubai provided the perfect backdrop for that creative exchange," said Anirudh Ravichander.