Gillette India has joined hands with the Tamil Nadu Premier League (TNPL) 2026 as its Official Grooming Partner, bringing its signature “Match-Ready. Shave-Ready.” experience closer to cricket fans in Tamil Nadu. The partnership combines the excitement of match day with interactive grooming experiences designed to help fans look and feel their best.
A key highlight of the activation is the Gillette Dugout, where fans can enjoy a complimentary professional shave from trained barbers using Gillette products or experience the shave themselves. The Gillette Guard 3-in-1 Booth further brings the product experience to life, showcasing its promise of “Smooth Shave In One Stroke.”
Commenting on the partnership, Girish Kalyanaraman, Vice President and Category Leader – Grooming and Oral Care, P&G India, said, “Cricket has a strong cultural connect in Tamil Nadu, and TNPL is loved by the young and passionate cricket audience in the state. Through this association, we are bringing the Guard 3-in-1 experience to consumers in an engaging match-day environment and allowing them to experience its smooth shave in one stroke.”
The Gillette activation was present during the TNPL matches in Dindigul and continued as the tournament moved to Chennai from August 18. Fans can also follow the tournament through its broadcast on Sony Sports Ten 4 Tamil, while matches are available for free digital live streaming on the official TNPL YouTube Channel.
The experience centres on Gillette Guard 3-in-1, created for Indian consumers and built around the proposition “Ek Stroke Mein Smooth Shave. Bina Kate, Bina Jale.”