IndiaFirst Life Insurance Company Limited, a subsidiary of Bank of Baroda, has selected Salesforce Agentforce to accelerate its enterprise-wide AI transformation. The company will integrate trusted AI agents into critical workflows to improve sales, streamline operations and enhance customer experience. The initiative builds on IndiaFirst Life’s unified Salesforce platform, which supports the insurance journey from lead generation to claims settlement.
IndiaFirst Life will deploy Agentforce across three key areas: new business underwriting, customer service and claims processing. AI agents will assist with reviewing KYC, financial and medical documents, identifying discrepancies, assessing risk, classifying customer cases, generating compliant responses and verifying claims documents. The technology is expected to improve turnaround times, consistency, compliance and operational efficiency.
Rushabh Gandhi, Managing Director & CEO, IndiaFirst Life Insurance, said the company’s digital transformation journey with Salesforce has strengthened its sales processes and enhanced customer experiences. He added that Agentforce will further build on this foundation by bringing AI agents into key business processes, enabling faster execution while allowing employees to focus on meaningful customer interactions and areas requiring human judgment.