Malabar Gold & Diamonds, the world’s fourth-largest jewellery retailer and known as ‘The Responsible Jeweller’, has launched its new natural gemstone jewellery collection, ‘Nayraa – Nature’s Finest Gemstones, Crafted into Timeless Masterpieces’, at its Mela Masi Street branch in Madurai.
Popular actress and model Srinidhi Shetty is the face of the new collection. The launch event was held at the Malabar Gold & Diamonds Mela Masi Street branch in the presence of Dr. Rebecca Rajkumar, Ms. Sharmila, Ms. Sri Sharmila Devi, Ms. Vasanthi, Mr. Sikabudeen, Head of the Malabar Gold & Diamonds Mela Masi Street branch in Madurai, and branch employees.
The ‘Nayraa’ collection has been introduced as a key highlight of the Gemstone Jewellery Festival, being conducted across Andhra Pradesh, Telangana, Tamil Nadu and Karnataka. Inspired by the enduring beauty of rare natural gemstones, the Nayraa collection features gold jewellery adorned with precious natural gemstones. The collection combines sculptural designs with intricate craftsmanship, offering a contemporary dimension to traditional gemstone jewellery.
The Nayraa collection presents natural gemstone jewellery through a modern design approach. It has been created to showcase exceptional craftsmanship, uniqueness and aesthetic appeal to a new generation of customers. The collection reflects Malabar Gold & Diamonds’ approach of blending traditional jewellery-making expertise with evolving design sensibilities and consumer preferences.
Along with the newly launched Nayraa collection, selected gemstone and uncut jewellery collections from Malabar Gold & Diamonds are also being showcased as part of the Gemstone Jewellery Festival. Customer-focused buying experiences are being offered to help customers explore and understand the gemstone jewellery segment.
As part of a special offer, customers can avail themselves of up to 25% discount on making charges for gemstone and uncut jewellery until September 14, 2026.